Instagram Business Profiles: Why Marketers Should Upgrade

Have you considered moving to an Instagram business profile?

Wondering what advantages you’ll gain?

To explore Instagram business profiles, I interview Jenn Herman.

More About This Show
The Social Media Marketing podcast is definitely an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works together with social media marketing marketing.

In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has put in our top 10 social media marketing blogs three different times. She also wrote an ebook called The Ultimate Beginner’s Guide to Instagram.

Jenn explores Instagram analytics.

You’ll discover valuable Instagram profile features.

Instagram Business Profiles
The Instagram Algorithm

The Instagram algorithm arrived on the scene a year ago and Jenn explains that for marketers, the algorithm is helpful. You should use it to obtain better reactions from, engagement with, and reach to your target audience.

Jenn stresses that the Instagram algorithm is more personal compared to the Facebook algorithm.

 

On Facebook, when something is truly popular, Facebook is more likely to show that content to more people. However, the Instagram algorithm is founded on personal use, not public use. Instagram users don’t necessarily see someone’s content just because others engage with it. Nevertheless, the Instagram content that every user engages with many does show up higher in his / her feed.

To help make the Instagram algorithm work for your marketing efforts, Jenn recommends sharing the best content for your visitors and followers. Whenever you emphasize quality over quantity, your users are more likely to stop, engage, comment, like, and so on. As a result, your followers will constantly see your content higher within their Instagram feeds.

Also, Jenn says the Facebook and Instagram algorithms re-sort content differently.

Facebook constantly re-sorts content, whereas the Instagram algorithm doesn’t. Instead, on Instagram, the re-sorting is founded on how often you post and how often a consumer logs into Instagram. Like, if a consumer logs on and then logs on three hours later, Instagram re-sorts only this content uploaded in the last three hours. The content that appeared during the user’s last login appears exactly since it did before.

For marketers, this approach to re-sorting means your Instagram followers won’t miss your content if they scroll far enough through their feeds. Like, say someone follows Social Media Examiner and likes to engage with its Instagram posts. The consumer logs in after 24 hours and Social Media Examiner has posted three times. In this case, Jenn says the consumer will see Social Media Examiner’s three posts higher in his / her feed, but not necessarily back once again to back.

I ask what marketers can do to encourage fan activity and make their content seen first. Jenn says the main element is having better content and (counter-intuitively) posting less content. Whenever you post a great deal, Jenn says it’s more problematic for that content to show up saturated in your followers’Instagram feeds. Individuals are more likely to skip your posts. However, gorgeous posts can cause a strong connection along with your followers and people are more likely to engage.

To increase the chances people see and engage along with your Instagram posts, Jenn recommends posting your very best content 3 x a week. Also, Jenn suggests adding calls to action. In a text overlay or caption, encourage visitors to leave an opinion or tag friends in the post. The algorithm will see that engagement.

I ask Jenn how a algorithm applies to Instagram Stories versus the Instagram feed. Jenn says that at least for now, Instagram Stories doesn’t seem to be algorithm-based. Stories appear chronologically. In the set of stories, whoever posted lately could be the furthest to the left.

Jenn adds that folks tend to interact with the Instagram feed or stories, however, not both. Therefore, you need to find out where your audience is and create the best strategy around that content.

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